When business experts go on and on about “the next level” – how you need to get there, how they took their business there, how you can take your business there – we should all be really freaking aggravated.
“The next level” has shown up in what seems like every seminar, meeting, webshow, video, and Facebook sponsored story for the past few months – and it’s really upsetting.
Because there is no next level. This is not a game of Super Mario Brothers, in which you will get to save the princess and swing from the flagpole if you just stomp a few more business goombas or finally master the art of the 15-minute blog post.
There is no giant dragon guarding a stockpile of treasure, and there is no high score board on which to record your initials for all of time.
It’s not getting what you see that someone else has, like I wanted Carrie Crawford’s bright freaking teal Guess skinny jeans in the seventh grade. It’s about defining success on your own terms, with your own hours, and with your own funny little stipulations. (I won’t write after 3pm, for example, and make a game of checking my e-mail as infrequently as possible. Really I should be a hermit. But I digress.)
So when you see someone out there crushing a multi-million dollar launch or preaching to tens of thousands of people or selling out an event in 22 milliseconds or dancing on stage with Beyonce while simultaneously releasing a book and a movie and a CD, don’t for a second mistake what she’s got for what you want.
Grumpy Cat hates that overachieving shiz and thinks you’re doing just fine without dancing for millions with Sasha Fierce, alright?
It’s okay if what you want is small, simple, or modest by someone else’s standards.
It’s okay if what you want is NOT world domination.
It’s okay if calling your peeps a “tribe” makes you want to fucking hurl.
What you want could be as simple as extra cash to go on vacation. A gorgeous way to share your talents with the world; a legitimate reason to develop yourself personally and professionally; or epic new camera gear that doubles as a tax write-off.
And if you want to bypass the “next level” b.s. and hang with entrepreneurs who are achieving success on their own terms – whether moving to Hawaii on a whim, showing work in hundreds of galleries across the nation, building schools in Uganda, or bringing selling with soul to the world of business – you’ll be in good company at Brand Camp.
My very own summer camp is going on sale again December 6th (that’s soon!), and together we can define what is “enough” and what is excessive for your business on your terms. It’s even the subject of the April masterclass, which is included with your ticket.
Because as much as T-rex is king of the dinosaurs, he really just wants to be a singing minstrel like the one we’ll have at camp.
Now, go do the thing your heart really wants to do.
Yup, my household dinos have been getting ready for camp, and are taking part in the Grumpy Cat Means Business series with me — and did you read the part where camp tickets are on sale again December 6th? That’s soon!