Monthly Archives: May, 2009
FABULOUS INSPIRATION BUILDS FABULOUS BRANDS.
Step-by-step guide to being inspired in the branding process.
BRAND HALL OF FAME: ACTIVIA.
Let’s say you were just fine with having yogurt a few times a week, and you didn’t necessarily give two poops (literally) about your digestive health. All of a sudden, you see an Activia commercial and start pondering your digestive health, the bacteria Bifidus Regularis, and how you need to buy A 14-DAY SUPPLY of [...]
BRANDING: THE PEP TALK.
Before we leap into branding (or rebranding) your business, let’s admit it: THIS ISN’T GOING TO BE EASY. Whether you choose to hire a professional to help take you from frumpy to fabulous, or you choose to go the sleepness-nights-DIY route, you’re still going to need three essential elements: VISION. CREATIVITY. COURAGE. Vision: If you [...]
WHAT IS BRANDING?
A logo is not a brand unless it’s on a cow. — Anonymous When most of us creatives choose to throw open business doors to the world at large, we think, ‘I need a logo’ and then, ‘I need some colors for that logo.’ We hire someone, or we make ourselves a nifty little logo [...]
ahoy and welcome
How can I influence the way the public sees me? What are tools I can use to become more productive? How can I run a business while staying true to myself as an artist? WHAT THE HECK IS BRANDING, ANYWAY? Answers to these questions, and many more, will follow in the weeks to come. Brand [...]
