Monthly Archives: June, 2009
CUTTING CORNERS IS NOT GREEN. IT'S JUST CRAPPY.
I’m still mad at Ikea. And it’s about my fifty-nine cents. Yes, my fifty-nine cents. Yesterday, I spent three hours in Ikea looking, oohing, aahing, generally being inspired, adding items to my cart with abandon, and loving life. My cart was overflowing with lovely products. And then I got to the checkout, where I found [...]
IT'S BUSINESS TIME: PART II.
Okay, so on Tuesday, we talked about carving out time for your business to happen. You scoffed and thought, “DUDE, I am so far ahead of you. MY desk is perfectly organized and MY calendar is full of business time and MY business plan is in working order and has recently been revisited.” Kudos to [...]
IT'S BUSINESS TIME.
Before you have a brand, you need to have a business. A tale of two Moms, today: MOM A: I’m a stay-at-home Mom interested in generating income from my fledgling photography business. I work whenever I can nab a moment between diaper changes, tantrums, episodes of lousy kids’ shows, and nap times. I work from [...]
GRAMMAR COUNTS, TOO.
While spelling errors can be written off as typos, grammar errors will just plain make you and your brand look dumb. No, really. It needs to be said. Dumb. The most common, DEAR-GOD-PLEASE-MAKE-IT-STOP grammatical errors you can fix in two shakes of a lamb’s tail: 1.) YOUR & YOU’RE Ask yourself: does someone own what [...]
YES, SPELLING COUNTS.
No matter who you are or what business you’re in, spelling counts. The more savvy the client, the more they care about pesky little details like the official lexicon of the English language. Additionally, since spelling is one of those taken-for-granted attributes of the world, good spelling won’t help your brand. But bad spelling can [...]
BRANDING WITHOUT COLOR
Let’s say you’re a starving artist. You’re so poor you can’t even afford a background color for your blog. (Yah, I know color is free, just play along. Please.) You’re stuck with plain ‘ol white, and you need to distinguish you & your art from aaaaaaall the other artists out there. What do you do? [...]
THREE FREE WAYS TO BUILD YOUR BRAND
With all the talk of recession-this and unemployment-that, it’s easy to think that you can’t afford to build your brand. It’s true, a new identity package may not be your top priority if cashflow is down, but there’s no shortage of simple and free ways to keep your brand afloat. 1.) First, last, and always: [...]
YOUR BRAND NEEDS TWITTER.
That’s all there is to it, really: your brand needs Twitter. I’m not talking about the spammer kind of tweeps that jump on to leave their latest blog post behind like yesterday’s droppings. I’m talking about the tweeps (Twitter peeps, get it?) that are willing to make connections, engage people, learn, share, and invest in [...]
BRAND HALL OF FAME: TARGET.
I remember the first time I entered a Target store: shock and awe, baby. Shock and awe. Growing up in rural Pennsylvania, I was used to Wal-Mart. Dudes with mullets, screaming babies, dirty floors, long lines, messy shelves, and cheap products. Entering a Target for the first time made it okay for me to boycott [...]
