Monthly Archives: July, 2009
YOU'RE GOING TO BE JUDGED BY YOUR COVER.
I’ve been lying to myself, all this time. I thought I didn’t judge books by covers — I thought I was drawn to a book, read the back of it for the description, flitted through the first few pages, and made an ABSOLUTELY UNBIASED decision to buy the book based on its merits. Turns out, [...]
ALL YOU NEED, APPARENTLY, IS $8005.91
As an individual who has more than a passing interest in branding, I was *stoked* to go to a mini-workshop with a photographic industry superstar about Creating & Branding a Boutique Studio. I figured that, having seen the speaker in every industry magazine humanly possible since the inception of my business, I couldn’t possibly walk [...]
EVOLVE.
Today, a field trip. You know how Field Trip Day was THE best day ever when you were in elementary school? Let’s try that, internet-style. Successful brands evolve. They make mistakes, learn from them, and make more mistakes, then learn…and in the process, they tweak their logos. There’s a fascinating look at well-known brands here. [...]
REVOLUTIONARIES REQUIRED.
In today’s business climate, it’s not enough to be exceptional. Extraordinary, even. You must be REVOLUTIONARY to succeed.
STICK TO YOUR STRENGTHS.
Let’s say you love painting. Every time you bust out your acrylic set, throw some Indie Rock/awesome sauce on the iPod/radio/stereo and get to art-ing it up, you’re in heaven. And then someone asks you to paint their dog. Do you paint it? If you have a grumbly spouse, who doesn’t understand how painting a [...]
BRAND CHECK! CONSISTENCY IS KEY.
As a business owner, you have to make it as easy as humanly possible for clients to find and connect with you. Brand consistency helps them to recognize you, love you, and pimp you to their friends. We’ll cover some brand basics in the next few minutes, starting with… 1.) Username. Do you have just [...]
DIY MARKETING.
Ten easy ways to promote your business, DIY-style.
HOW A RODDICK ATTITUDE CAN HELP YOUR BUSINESS.
I did not marry a sports lover, so I’m not used to spending three hours at a clip watching sports. But, since tennis on TV looks just like Wii Tennis, I knew enough about what was happening in the Wimbledon Finals to keep up. And the commentators were absolutely, positively STUNNED that Roddick, the Underdog [...]
ULTIMATE LETTERPRESS ROUNDUP
I’ve decided my latest posts have been too bootcamp-like, so this one is pure eye candy and ruffles, with birds singing softly in the background. Letterpress printing has been happening since the mid-15th century, and involves relief printing of text and images. In other words, if you run your hand over it, you’ll feel the [...]
Another Sample Post
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. Lorem ipsum dolor sit [...]
