Monthly Archives: August, 2009
SIMPLE WAYS TO STRENGHEN YOUR BRAND.
I like to learn stuff. So, this is an invitation to geek out with me. Some handpicked articles that can help you out, as you’re working through creating, designing, and/or writing for your brand. Let’s start with Vital Tips for Effective Logo Design. It seems so simple to have a simple logo, but simplicity is…hard. [...]
BRANDING ADVENTURES FULL!
Right, so, ummm…I guess you want me to offer branding adventures. ::ahem:: If you’ll be kind enough to e-mail kristen@essentialimagery.com with title ‘I’ll wait for branding, baby!’ I’ll keep you posted as to if and when any spots open up or when/if I take further clients. Again, no promises! (Or even vague yet seductive hints [...]
ADVENTURE TIME!
Just when you think life is full enough, you need to have an adventure. So, in response to the growing mail pile of polite questions about when/if/how people can hire me to consult about their brand/branding/brand strategy — the answer is “Yes.” “Yes, but I’m only taking on three of you. And if I don’t [...]
NAMES, AGAIN.
So, here’s the deal: you’ve hung your head in shame and/or realized your biz name isn’t quite working like you’d hoped. Option 1: Leave it as is, with a few tweaks. Let’s say you didn’t start as a husband & wife photography team, but you’ve evolved. The easiest one is to pull a Jasmine Star. [...]
DOPE, SOAP, AND HOPE
This blog can be a bit of a downer in the name of motivation. I know it. I know it! Luckily, Zack Arias, god of One Light Workshops and DVDs (best investment EVER, by the way), is inspiring me today with this video: Dope, Soap, and Hope. Watch it. Really give yourself 6 minutes to [...]
WHAT THE F IS WRONG WITH YOU?
It’s just got to be said, peeps…what the f is wrong with you? Not all of you, just some very specific ones of you who are outlined below. If you’ve pigeon-holed yourself with your business name, I’m going to kindly ask you to get your hand examined. For example — and I’m not using real [...]
HELP ME, HELP YOU.
I’ve received some really vague requests for help through the TRAs lately, and they got me thinking: frustration in customer service can come from not getting your way. But more often than not, frustration in customer service comes from not clearly defining what it is you want in the first place. If you send the [...]
LAYING THE FOUNDATION
I received this question via e-mail, and asked the sender if she’d be down with me posting it for answering here. She kindly agreed: “So, short of me hiring a branding professional (which will be something I’ll do in the distant future) what’s your advice about melding your favorites into your brand. i.e. I have [...]
COMIC RELIEF.
It’s easy to get caught up in the STRESS of running your own business and juggling your personal and professional life. You need to laugh, peeps! Being a kids’ photographer, I don’t know *anything* about those kinds of kids. After you’ve laughed, enjoyed, and generally had a break from stress, the next challenge: how and [...]
REMEMBER TO BREATHE.
It’s worth remembering: there will be bad days. Customers will freak out, ask weird questions, demand unreasonable things, or forget to show up for appointments. Your inbox will have 60 new e-mails three hours after the last time you emptied it, and your schedule will landslide itself right into Crazytown. It’s easy to lose a [...]
