Monthly Archives: April, 2010
YOUR SPIFFY SIDEKICK
Today, a visualization exercise. You’ve been given a single employee who is absolutely perfect for your business. Visualize a trusty sidekick dressed in superhero tights. He or she is super-hot, super-efficient, and super-great at multitasking. Think Swiffering while accounting while answering clients’ emails. This is a message from your super-brave sidekick: Grow a pair. Your [...]
DO ME A FAVOR?
Two favors, actually. #1: Go visit I Heart Faces and enter their contest this week. It’s rad. I’m also the guest judge, so you know my blog fans have a special edge when it comes time to pick a winner. #2: Submit your burning questions that haven’t yet been answered on the blog to brandcamponline@gmail.com, [...]
WHY YOU DON’T LEAD WITH PRICE.
I see artists who refuse to charge more for their work make excuses like, “I don’t want to be considered expensive” and “I’d rather have clients and make SOME money at these prices than have NO clients at higher prices.” I’m here to tell you: ‘Expensive’ is a relative term. For example. You’re in Vegas. [...]
A BLOGGING CHALLENGE
Part of the reason we read blogs? To see pretty pictures. To get information. And to know another person more fully. That last bit — the knowing more fully — well that’s what I dare you to do this week. Tell a story. Share information, or a favorite place. A treasured image. A big ol’ [...]
STOP PRICE SHEET FREAKOUT!
A reader question: I get inquiries from people I don’t know (but sometimes from people I do know). They ask for my price list. I explain my services a bit and then send my price list. Then I never hear from them again or I hear from them again but they say I’m “too expensive” (which [...]
WHAT DO YOU DO POORLY?
Much of your success in business lies in knowing your strengths. And even more lies in knowing your weaknesses. As an artist, you’ve spent countless hours honing your craft, learning to blog, to update your website, to hand out your business card, to get more clients, to…you name it. You’ve done a lot of learning. [...]
MY GIRL CRUSH.
Meet my girl crush, Danielle LaPorte. I’ve read her blog for a while now, and it’s great. White Hot Truth is nifty. But then — oh, but then! — I saw Danielle’s video called The Metrics of Ease. It was my reward for pre-purchasing The Fire Starter Sessions. I thought it was just going to [...]
YES, I'LL BE YOUR DOMINATRIX.
I’m scared. Like, really really scared. See, I have this service that I think people really need, but I’m also witnessing a HUGE backlash against photographers who sell anything to other artists, ever. For any reason. ::insert tense moment here:: Shaking in my boots yesterday, I sent out a super-secret e-mail like this blog post [...]
FOR THE RECORD
There’s been a lot of drama going on in the photographic industry. Much more than usual, and much nastier than I’ve ever seen it. Can we just be drama-free for a second, while I offer a suggestion? Let’s stop. Let’s forget mud-slinging and name-calling. They’re not doing anyone any good. Being mean and hurtful won’t [...]
THE MANDATE.
Over the next few weeks, read each and every PDF/e-book or business book that you’ve purchased and failed to read. I see you there, with your Easy as Pie and your Marketing School and your SEO School and God-knows-what-else. Go. Read. Learn. Stop accumlulating. Start reading. And doing.
