I have a Calvin & Hobbes tattoo.   It serves as a reminder to adventure wherever you go.  Calvin & Hobbes’ creator never sanctioned a single commercial product, other than the books themselves, so I couldn’t just buy a t-shirt or sheets or a Thermos or stickers or temporary tattoos or action figures or ANY of the products my Star Wars-loving husband enjoys.  (Darth Vader Sprinkler, anyone?)

At any rate, in the spirit of adventure, and of practicing what I was busy preaching to a lovely branding consultation client today, I’m launching a Facebook ad campaign.  Please oh please don’t search for me and then skew the results — just know that I will report whatever happens.  Even if it means I get 0 clicks per day and 0 inquiries, total.

I’ve created two VERY different ad campaigns set to run at the same time, to the same demographic, with the same budget per day, for one week.  And whatever I learn, I’ll share.  I’ve targeted the people I *THINK* will be interested in my product, and I’m anxious to see the results.

Copyright Bill Watterson

More importantly, I’m anxious for you to have an adventure of your own.  You can read all the books about best business practice in the world, or you can learn from experience.  So put yourself out there — market the everloving hell out of your artwork, your services, your experience….and see what happens.

I’d love to hear about it!  brandcamponline@gmail.com