There are so many things to write about that I’ve had trouble coming up with something to write about. (That ever happened to you?)
And then, my Hip Slip arrived. Doug and Chenin know I’ve been lusting after one, and it arrived without warning today. Squeal! Double squeal! The product itself is fabulous, but the branding is just as remarkable.
First, the box. Even the UPS man commented on the loveliness of the box.
Then, the paperwork. Yes, it’s that good. A postcard with tips for taking better photographs, as the Shootsac line caters to professional photographers:
A little information about the Hip Slip…
And consistent use of the logo:
Oh, and the bag itself. Chosen to match my studio colors, of course!
In the space of a box shipped from across the country, Shootsac delivers an experience. A little information, a lot of pretty, and a heap of usefulness.
What about your brand? How can you create an experience with your product’s delivery, whether it’s being picked up or shipped thousands of miles?
I remember the day my Shootsac arrived. I had all the same thoughts and feelings! It made me want to order one a week just to have such a beautiful delivery in my life on a regular basis!
I loved mine when it arrived. Totally agree about the packaging. I was trying to figure out how to repurpose the box 'cause is was so coo. Fun to get in the mail. Who'd a thought. Other products that were impressive when delivered: my Drobo hard drive and PhotoJojo (which adds just a bit of humor to the everyday).
We are glad you like it so much. It has been fun to design with them… they are willing to take risks! It's funny we actually wrote a post about them last night too (posted today) … what a coincidence. Poked around your blog, keep up the great work and advice!
I agree, Photojojo is another, as well as Drop It Modern, great packaging there!
I enjoyed when my Shootsac arrived too! It really makes you stop, take notice, and enjoy unwrapping each piece. The photo tips with the photo was such a nice touch. Feels like it should be some sort of "collect 'em all!" type deal!