Category Archives: Catch an inappropriate analogy
WOW, THAT’S LONG. (That’s what she said.)
SEO can be an absolutely amazing asset for your business, but it can also hurt you when there are potential clients — not robots — roaming your site. In today’s episode of Web Wednesday, we’ll take a look at SEO that’s hurting a website and how to make it stop. You’ll see examples of fantastic [...]
VD & ME: Lessons Learned
The faster you, as a business owner, can help clients know exactly who you are, the faster they can fall in love with you. And man, did I fall hard for Voodoo Doughnuts. VD lesson #1: Push your own boundaries. Since Voodoo Doughnuts is shortened to VD by the company, my Mom would read the [...]
WEEKEND UPDATE
This week, Brand Camp peeps pitched in to fund the tuition, room and board, and medical expenses of two orphans in the LittleDrops Kenyan orphanage for one full year. This has led some to speculate that Brand Camp peeps drink flasks of Awesomesauce before going about their respective work days. It’s under investigation, and I’ll [...]
HOW TO STOP BEING A MONEY SLUT
Oh, I’ll need that someday! ::buy now:: Oooh, L lenses are 10% off! ::buy now:: Look, I can buy 7 template packs, get one free! ::buy now:: You’re a money slut if you throw your money at the new, the shiny, or the convenient. Those products don’t even have to work for it! You’re just [...]
Be faithful to the people who ‘get’ you, whether you’re taking them to bed or to the bank.
You have great clients, but what about DREAMY clients? SUPERB clients? Clients with six-figure budgets and clients with spare diamonds for their favorite businesswomen? It’s easy to believe that your competitors have found all the fantastic clients in the area, and you’ve been left with the dregs. So, I ask: Do your clients understand you? [...]
STOP BIZTURBATING.
Feeling brave? Tell me about your favorite way to bizturbate in the comments. Mine is to dream up new projects then flesh them out with pen and paper instead of working on what’s already been to-do-listed.
HOW TO MARKET WHEN YOU'RE TOTALLY BROKE
A reader comment last week asked how I suggest marketing or improving business for those with next to no resources and no money to afford helpful biz books and products. So, I present: how to market when you’re totally broke. Ten easy ways to market your business that cost less than $10 each. Kindly remember [...]
WHY YOU DON’T LEAD WITH PRICE.
I see artists who refuse to charge more for their work make excuses like, “I don’t want to be considered expensive” and “I’d rather have clients and make SOME money at these prices than have NO clients at higher prices.” I’m here to tell you: ‘Expensive’ is a relative term. For example. You’re in Vegas. [...]
YES, I'LL BE YOUR DOMINATRIX.
I’m scared. Like, really really scared. See, I have this service that I think people really need, but I’m also witnessing a HUGE backlash against photographers who sell anything to other artists, ever. For any reason. ::insert tense moment here:: Shaking in my boots yesterday, I sent out a super-secret e-mail like this blog post [...]
EVERY STRIP CLUB NEEDS A BOUNCER.
Your strip club (see this post, if you’re confused) is now flourishing! Those techniques you mastered after Marketing School have filled the club nightly, and Crystal’s g-string is stuffed full of singles at least four times a night. But…there’s a problem. You serve Chimay, your clients want Bud Light. The club offers lap dances [...]
