Meet my girl crush, Danielle LaPorte.  I’ve read her blog for a while now, and it’s great.  White Hot Truth is nifty.  But then — oh, but then! — I saw Danielle’s video called The Metrics of Ease.  It was my reward for pre-purchasing The Fire Starter Sessions.  I thought it was just going to be a ho-hum video about the law of attraction, but turns out…

It explained everything about Brand Camp to me in a way that made sense.  Why has the blog become popular, why do I write twice a week, why do I coach photographers to become their best selves, why do I love this endeavor so much?  Because it’s easy.  (Easy, the way Danielle defines it.  Not easy like eating ice cream for breakfast.) It’s the most natural thing in the world for me to write, since it is my first love.  It’s second nature to me to be able to view things objectively, be a straight-shooter, and to listen with my whole heart to what people aren’t saying.  It’s fun to have an outlet for my thoughts about this industry, and it’s even more fun to make crazy analogies about strip clubs that become 10% of my blog traffic over time.  (Thanks, guys.)

Danielle LaPorte’s Metrics of Ease video (remember, I haven’t read the book yet — it isn’t available!) was worth the $150 USD price of admission.  It may or may not be the same for you.

I encourage you to watch the video and explore your newest candidate for girl-crush-hood.  You can pre-purchase The FireStarter Sessions here.

Oh, and $5 from each purchase is donated to charity.  (See?  Crushing!)