Many of the questions you all submitted to me for marketing week here on the Brand Camp blog are answered in Naomi Dunford’s Marketing School, so I’ve moved this review up in the week’s schedule.  Reading Marketing School (a PDF, weighing in at 82 pages) rocked my (Ittybiz) world.  It made me make a plan.  It made me reassess my marketing efforts, particularly my business copy and the way I present myself to potential clients.

Why buy Marketing School?

• You already know the goodness that is Naomi Dunford, who brought us SEO School. If you enjoy this blog and are down with the combination of funny + learning, you will enjoy reading Marketing School.  (Can’t tell you how many business books I don’t read because I’m bored out of my mind in the first few chapters.)
• You will understand basic marketing concepts once and for all. Like features and benefits.  Unique selling propositions.  Sales cycles. SWOT analysis guidelines.  In fact, when making my latest promotion, Pets for Haiti, I actually made a list of features and benefits, then whittled them down to what’s easiest to understand for the most people.  That’s a pretty powerful change in behavior as a result of reading this book.
• You will be able to put good marketing practices into effect for your business. By knowing exactly who you’re aiming to hit with your marketing materials and web copy, you’ll find a remarkable boost in the effectiveness of your marketing efforts.  More effective marketing = less time spent marketing.
• You will be forced to take a good look at your business and to assess what’s working and what isn’t. January is pretty much the ideal month for analysis, planning, and growth.  This book fits right in.
• It’s only $49. Which is way cheaper than that marketing workshop, DVD, or seminar you’ve had your eye on.

Go forth.

Buy Marketing School.

And tune in tomorrow for my secrets to marketing locally.