Hi peeps! Sarah Von Bargen is my guest author today, ’cause she’s so damn nifty and I heart her so bad. Please leave comments to show your support for this amazing woman!
Sarah Von Bargen has been writing for 13 years and blogging for five. Her blog Yes and Yes is read by 11,000+ every day even though she sometimes blogs about cat outfits. When she’s not blogging about travel or giving advice, she helps small businesses, entrepreneurs, and nonprofits become awesome on the internet with her Solution Sessions.
If you’ve got a blog for your business (which, um, I really would suggest) you probably don’t need help coming up with ideas for Facebook updates. But maybe you only blog once a week. Or maybe you’re just not a blogger.
What should you be posting on your business’s Facebook page to keep your followers engaged and excited?
I’m so glad you asked, friend! Here are eight clever, helpful, ‘like’able things that you can post on your business’s Facebook page.
Gosh, but people love these. Just google image search ‘[topic related to your business] + infographic’ and you’ll find about a million helpful images. Infographics about hair if you own a salon! Infographics about fitness if you’re a health coach! Infographics about marriage if you’re a relationship therapist!
2. Links to your services page with a little reminder about what you do
Maybe people know that you offer long-term coaching, but they don’t know that you also offer one-time 45 minutes calls. Or you’ve been so busy promoting your new product that people forgot you also consult on larger projects. Write up some quippy copy, paste in an applicable image (maybe a screenshot of your testimonial page?) and then link that business up!
3. Promotions or sales you’re running
Obviously, right? Again, add an applicable image. You can make one in Picmonkey – super easy and you don’t even have to download anything!
4. Fill-in-the-blank questions
“The worst hairstyle I ever had was __________”
“The best relationship advice I’ve ever heard was ____________”
“My favorite day trip destination is ______________”
You get the idea. Ask them something that’s ‘on brand’ and be sure to ‘like’ and reply to their comments. If people leave really good comments, you can turn them into a crowd-sourced blog post – giving them credit of course.
5. Surveys or quizzes
They’re easy to create and people love taking them! Quiz your followers on a topic that fits with your brand. For example, if you’re a boutique you could ask them:
A pussy bow is:
a) a bow that a cat wears
b) a large, floppy bow on the front of a blouse
c) a weapon used to hunt leopards
d) I thought this was a family-friendly Facebook page!
6. Images + quotes
I know this silly and obvious but people love it. Really! Search Etsy for prints with quotes related to your field (for a stylist! for a bike shop!) and paste the image on your Facebook page. Of course, include a link to the Etsy listing in the caption of the post so the artist gets credit.
If you’d like to make your own pretty quotes try recitethis.com.
7. Links to things that your followers would find useful
When you share helpful information with your Facebook followers you show them that you’re not a greedy traffic hoarder, you’re not a self-promotion machine, and you want to be of service to them. When you find an article/blog post/app/platform that would be of use to your followers, tell them! If you’re a travel blogger, link to Airbnb. If you’re an accountant, link to Expensify. Your followers will so appreciate it!
8. Nice things that people say about you
Anytime you do an interview or someone writes about your services or a client of yours does something awesome, post about it. Bonus points for prefacing your self-promotion with something humorous and self-deprecating.
See? A plethora of awesome stuff to keep that page active and fun! What other things do you post about on your business’s Facebook page?