It should be easy to sell your photography online. I mean, you just pop images up and wait for the sale — what could be easier?
And yet. Your online sales just aren’t making you do a happy dance. They’re kind of mediocre. And there’s a lot of chasing your clients down via e-mail that has to happen. They never order on time, what’s their problem?
You freak out because obviously, the problem is your work. Your work is awful. Or no, wait — actually, it’s your pricing. Yah, your pricing is the culprit. Or no, actually — it’s your shopping cart! Yah, it’s your shopping cart! Time for a new one!
The problem with your sales process isn’t your pricing, your work, or your shopping cart. It’s simple. Your clients need more of YOU.
They need your expert opinions and professional help to create the killer image displays they dream of buying.
You are enough.
Your expertise and guidance is more than enough to help clients figure out what they want and help them create it.
It’s easy to think that apps, programs, accessories, slideshows, software, and gadgets will help you sell your portraits so much better, but YOU are enough. Just by showing up for your clients in person, you are well on your way to selling effectively.
You have enough.
This can be hard to believe, ’cause there’s always something new and shiny coming down the pike. But I promise, your clients are not showing up to your sales session because they heard about your new sales app or your sample collection.
They’re showing up with an open mind to see the images you’ve created and to get a little guidance from you, the trusted professional.
You are in charge.
As you start to do sales sessions and it’s not going as planned, it’s easy to get your feathers ruffled and you can’t stop thinking about how this is NOT going as planned. Just get back to the place where you are in charge and you bring the conversation back to a place where it’s comfortable for both you and your client.
It’s hard to believe you’re in charge because you don’t feel like you know what you’re doing, but I promise…you’re in charge. You’re fully capable of selling without shame.
When we put all of those together, we end up with the best sales mantra on the planet:
If you just breathed a little sigh of relief — well hey, that makes selling in person sound simple! — then I encourage you to download the Sales Without Shame sampler and listen to the full audio version of the mantra, along with exactly what you need to know today to start selling your portraits in person tomorrow.
Emeril Lagasse, lasagna flipper tools, and cheese grater app examples will keep you entertained while I help you realize your full selling-without-shame potential!