Comments on: EVEN STRIP CLUBS GO OUT OF BUSINESS.

By: Barb

Barb — Mon, 21 Feb 2011 16:19:05 +0000

This is a great post, I loved it. Thought it was hilarious but with some great info

Thanks

By: brandcampblog

brandcampblog — Thu, 06 Jan 2011 15:01:50 +0000

Yep, that’s the one! Great additions, Chris!

By: Chris

Chris — Thu, 06 Jan 2011 14:54:39 +0000

Great post, and a funny, standout analogy. I’ve never seen a strip-club used like this, hey theres a differentiator.

Is this on 611 near Willow Grove? This made me think of two things to add:

Identity/Packaging – Every contact with a client or potential client has to be consistent and reflective of the image you want your brand to be. Classic, traditional, hand-crafted etc. The club in the pictures, for normal(?) people, this establishment looks scary, bright colors yes, but you wouldn’t be surprised to hear about somebody getting knifed there. Some clubs have fountains, velvet ropes, limo out front. Your expectations are set before you step through the door.

which leads to the second point: Content. You have to have great product, it will sell itself through happy clients and referrals. What’s in the beautiful package you just sent to your clients? What were the performers like in that club? I don’t even want to go there with the analogy. The packaging tells me to set expectations on low/be afraid.

Great work, thanks.

By: Chuckie

Chuckie — Fri, 10 Dec 2010 21:01:50 +0000

This post is totally irrelevant to photography business. While your writing is witty and entertaining, it’s also mush that makes no direct correlation to my PHOTOGRAPHY business. I don’t own a strip club, couldn’t care less about Crystal and am not seeing why people read and praise this type of junk rhetoric.

Talk to us about our photography business, not cleaning toilets!

By: Marla

Marla — Fri, 12 Mar 2010 17:28:24 +0000

I LOVE your posts! They are always entertaining and inspiring!

By: Amy Nieto

Amy Nieto — Sun, 07 Mar 2010 08:53:21 +0000

I am officially changing the name of my biz to Crystal Delicious… specializing in newborns and maternity!

By: Kelly Tarleton

Kelly Tarleton — Fri, 05 Mar 2010 18:22:15 +0000

Am loving this post! I fall into the category of wondering why I don’t have clients and the answer is that I haven’t asked for them. A silly epiphany, but a lesson all the same. And you illustrated it perfectly with your analogy – a great application of your photos!

By: Christine

Christine — Wed, 03 Mar 2010 17:05:19 +0000

Sometimes, the owner of the business might be better off spending four hours cleaning the club and outsourcing the marketing. It is all about knowing your strengths & weaknesses!

Brilliant post – and fabulous photos too! Thanks for sharing them!

By: amanda

amanda — Tue, 02 Mar 2010 19:24:51 +0000

loved it. loved the pics. now i just need you to come personally kick my arse so i’ll get off it and get those marketing materials into the hands of potential clients!

By: erika

erika — Tue, 02 Mar 2010 16:23:52 +0000

I love that you came up with a whole marketing post surrounding strip joints just so you could post those pictures =)

The business side of this can all really be overwhelming, especially when getting started so it’s a good point to make that you can outsource even when you’re starting out to help get things moving.
Great images won’t get themselves noticed. Something to think about for sure!

Crystal Delicious is also an amazing stripper name.