Tag Archives: alicia caine
EASY AS PIE PRICING COOKBOOK ONLY $99!
One of the most rewarding experiences of my career has been working with Alicia Caine as the grammar and pretty-fying fairy on her Easy as Pie cookbook and the followup book, Pastry School. She’s gracious enough to call me a chef, but it’s her mastery of common sense practices that make the cookbook so utterly [...]
PRICING IS PART OF YOUR BRAND.
So, the winner of the Easy as Pie Pricing Guide — we’ll get to that. First, a tale of two ketchups. (This is how the story was told to me, so ketchup it is.) You are at the grocery store, and there are three ketchup choices that catch your eye. One is $3, one is [...]
WIN EASY AS PIE PRICING GUIDE!
Pricing yourself as an artist is incredibly difficult. Like, rip off your eyelids and punch you in the gut difficult. I get that. And I thought I was A-okay in the pricing game — until Alicia Caine asked me to help her with the Easy As Pie project. While I was editing, reordering, and sprinkling [...]
IT'S BUSINESS TIME.
Before you have a brand, you need to have a business. A tale of two Moms, today: MOM A: I’m a stay-at-home Mom interested in generating income from my fledgling photography business. I work whenever I can nab a moment between diaper changes, tantrums, episodes of lousy kids’ shows, and nap times. I work from [...]
