Tag Archives: boot camp
WHAT'S IN FOCUS FOR 2010?
The first post of the new year. No pressure, right? I had no idea what I was going to write about. Then I bribed my beloved Hermione into doing a photoshoot and was reviewing the camera card with Photo Mechanic. (Fab program, by the way!) Turns out, Hermione (upstager-extraordinaire) and Haunani (photographer, here) are responsible [...]
PART III: GETTING YOUR CLIENTS TO BUY MORE STUFF.
We’ve talked about calculating portrait prices and about being brave enough to price your portraits for profit. You have the price of a 5×7. You’re determined to charge appropriately for your time. How do you get your clients to spend X, where X represents your happy place? Portrait collections. I’ll tell you, until I agreed [...]
PART II: WHEN YOU MIGHT ACTUALLY MAKE A PROFIT
A lot of artists base their prices on things like ‘what they think people will pay’ or what they would pay for a product. The sneaky ones just steal other people’s price lists (no, you can’t see mine, lovely, it’s been ripped off enough), while others just choose prices that sound nice. The really crafty [...]
PART 1: ESTABLISH BASELINE PORTRAIT PRICING
One enjoyable aspect of my professional photography career has been working with Alicia Caine, Montana children’s photographer and acute businesswoman. Her Easy as Pie Pricing Guide helps many to understand pricing portrait photography for profit. And yet, there are always those who have an excuse to avoid purchasing the guide, or to avoid raising prices [...]
AVATAR CHECK!
Your avatar should be a photo of you. Not your dog, your wife, your child, your logo, or your new shoes. You. I felt like such a failure because I couldn’t find an image of me suitable for the @brandcampblog Twitter account. And then my Mom sent me a stack of photos, including this one: [...]
WHEN AMATEURS POSE AS GRAPHIC DESIGNERS
Actual logo: Only two colors? Ugh. That dog campaign went well that one time… EVERYONE has been using boring fonts lately… A bullseye isn’t a bullseye without arrows… Much better. Generally speaking, a ‘boring’ logo is a simple logo. And simple stands the test of time.
CONSISTENCY IS CRUCIAL TO YOUR BUSINESS.
Below, you’ll find a video of Jim and Pam’s wedding. Allow me to explain. There’s a lot of pressure on writers and producers and gurus and execs when it comes to events like Jim and Pam’s wedding. YEARS of sexual tension, flirting, playful comments, dating, a pregnancy – and it all comes down to this. [...]
EASY WAYS TO MAKE YOUR WEBSITE KICK MORE ASS.
AXIOM 1: Don’t break the mold. It’s there for a reason. Yes, I know what you’re thinking. Yes, I friggin LOVE breaking the mold. And yes, I tell you to make your brand uniquely you. Every single day. I know. But dammit, call the info section the ‘info’ section, not ‘FQQ’ which stands for Frequently [...]
ETIQUETTE AND YOU.
Next week, we’ll return to branding tips and tricks, but this week? A public service announcement. Starting an introductory e-mail without providing a bit of background information about who you are and what you need is like skipping shaking hands to go right for the party in that hot dude’s pants. Introductions can be simple [...]
ON SELF RESPECT
I received this e-mail over the weekend, and in the interest of preventing ANY of you from EVER doing ANYTHING like this, I’l share: I am a partner with _________. You may have heard of us. We typically shoot twice a year on location for several well-known national children’s stores We are looking for an [...]
