Tag Archives: boot camp
BE THE BOSS OF YOU, ALREADY.
Like many an individual turned pro photographer, I spent a great deal of my starting-out-days addicted to forums. I chose a particularly low-volume, friendly one as my forum du jour, but MAN, did I spend a lot of time there. I learned a GREAT deal about pricing, packaging, marketing, shooting, and all the rest while [...]
WHAT THE F IS WRONG WITH YOU?
It’s just got to be said, peeps…what the f is wrong with you? Not all of you, just some very specific ones of you who are outlined below. If you’ve pigeon-holed yourself with your business name, I’m going to kindly ask you to get your hand examined. For example — and I’m not using real [...]
LAYING THE FOUNDATION
I received this question via e-mail, and asked the sender if she’d be down with me posting it for answering here. She kindly agreed: “So, short of me hiring a branding professional (which will be something I’ll do in the distant future) what’s your advice about melding your favorites into your brand. i.e. I have [...]
BEING A PHOTOGRAPHER SUCKS.
Ok, being a photographer doesn’t suck, from a life-fulfillment and pure-awesome level. But, on a financial level, it sucks. Big time. If I were a painter, I wouldn’t be like, ‘OH DEAR GOD, DID YOU SEE THE NEW BRUSHES BEING RELEASED NEXT WEEK? THEY’RE SO RAD, AND ALL THE PRICES OF THE OTHER BRUSHES WILL [...]
YOU'RE GOING TO BE JUDGED BY YOUR COVER.
I’ve been lying to myself, all this time. I thought I didn’t judge books by covers — I thought I was drawn to a book, read the back of it for the description, flitted through the first few pages, and made an ABSOLUTELY UNBIASED decision to buy the book based on its merits. Turns out, [...]
BRAND CHECK! CONSISTENCY IS KEY.
As a business owner, you have to make it as easy as humanly possible for clients to find and connect with you. Brand consistency helps them to recognize you, love you, and pimp you to their friends. We’ll cover some brand basics in the next few minutes, starting with… 1.) Username. Do you have just [...]
CUTTING CORNERS IS NOT GREEN. IT'S JUST CRAPPY.
I’m still mad at Ikea. And it’s about my fifty-nine cents. Yes, my fifty-nine cents. Yesterday, I spent three hours in Ikea looking, oohing, aahing, generally being inspired, adding items to my cart with abandon, and loving life. My cart was overflowing with lovely products. And then I got to the checkout, where I found [...]
GRAMMAR COUNTS, TOO.
While spelling errors can be written off as typos, grammar errors will just plain make you and your brand look dumb. No, really. It needs to be said. Dumb. The most common, DEAR-GOD-PLEASE-MAKE-IT-STOP grammatical errors you can fix in two shakes of a lamb’s tail: 1.) YOUR & YOU’RE Ask yourself: does someone own what [...]
YES, SPELLING COUNTS.
No matter who you are or what business you’re in, spelling counts. The more savvy the client, the more they care about pesky little details like the official lexicon of the English language. Additionally, since spelling is one of those taken-for-granted attributes of the world, good spelling won’t help your brand. But bad spelling can [...]
