Tag Archives: branding
BRANDING ADVENTURES FULL!
Right, so, ummm…I guess you want me to offer branding adventures. ::ahem:: If you’ll be kind enough to e-mail kristen@essentialimagery.com with title ‘I’ll wait for branding, baby!’ I’ll keep you posted as to if and when any spots open up or when/if I take further clients. Again, no promises! (Or even vague yet seductive hints [...]
LAYING THE FOUNDATION
I received this question via e-mail, and asked the sender if she’d be down with me posting it for answering here. She kindly agreed: “So, short of me hiring a branding professional (which will be something I’ll do in the distant future) what’s your advice about melding your favorites into your brand. i.e. I have [...]
BRANDING WITHOUT COLOR
Let’s say you’re a starving artist. You’re so poor you can’t even afford a background color for your blog. (Yah, I know color is free, just play along. Please.) You’re stuck with plain ‘ol white, and you need to distinguish you & your art from aaaaaaall the other artists out there. What do you do? [...]
FABULOUS INSPIRATION BUILDS FABULOUS BRANDS.
Step-by-step guide to being inspired in the branding process.
BRAND HALL OF FAME: ACTIVIA.
Let’s say you were just fine with having yogurt a few times a week, and you didn’t necessarily give two poops (literally) about your digestive health. All of a sudden, you see an Activia commercial and start pondering your digestive health, the bacteria Bifidus Regularis, and how you need to buy A 14-DAY SUPPLY of [...]
WHAT IS BRANDING?
A logo is not a brand unless it’s on a cow. — Anonymous When most of us creatives choose to throw open business doors to the world at large, we think, ‘I need a logo’ and then, ‘I need some colors for that logo.’ We hire someone, or we make ourselves a nifty little logo [...]
