Tag Archives: field trip
THE GREAT CONUNDRUM
So, the tour was announced. 3/10 spots were taken immediately. And then the e-mails began. It’s the great conundrum of offering consulting of any kind — the people who most need your services are often the least likely to be able to afford them. If you really need the ability to get your brand off [...]
BRAND CAMP TOUR ANNOUNCED!
I enjoyed your posts and your words of encouragement more than you can know. Haunani and I crunched numbers, agreed on a budget, decided to include a Flip video camera in that budget (Dude, you would have too!), and drew some conclusions. This means that, after some tweaking, a few potential cities were axed. (Memphis, [...]
THE BUSINESS THERAPY TOUR?
I had this crazy idea. My husband looked at me like, “Whhhhaaa!???” And I calmly repeated that I had not yet fleshed out the details, but it was going to be badass. Here’s my idea: I create a roadtrip and stop at the homes of photographers who need help with their business and their branding. [...]
WIN AN ADVANCE COPY OF BRANDAID
First, read this. Just go. Read. And then we can continue. Okay, so other than having developed a crush on Johnny B. Truant, you’ll appreciate the fact that I may not be doing this right. There are a million things I should be writing about on this blog, and I’m choosing to say this… In [...]
YOU'RE GOING TO BE JUDGED BY YOUR COVER.
I’ve been lying to myself, all this time. I thought I didn’t judge books by covers — I thought I was drawn to a book, read the back of it for the description, flitted through the first few pages, and made an ABSOLUTELY UNBIASED decision to buy the book based on its merits. Turns out, [...]
EVOLVE.
Today, a field trip. You know how Field Trip Day was THE best day ever when you were in elementary school? Let’s try that, internet-style. Successful brands evolve. They make mistakes, learn from them, and make more mistakes, then learn…and in the process, they tweak their logos. There’s a fascinating look at well-known brands here. [...]
