Why buy Marketing School?

• You already know the goodness that is Naomi Dunford, who brought us SEO School. If you enjoy this blog and are down with the combination of funny + learning, you will enjoy reading Marketing School.  (Can’t tell you how many business books I don’t read because I’m bored out of my mind in the first few chapters.)
• You will understand basic marketing concepts once and for all. Like features and benefits.  Unique selling propositions.  Sales cycles. SWOT analysis guidelines.  In fact, when making my latest promotion, Pets for Haiti, I actually made a list of features and benefits, then whittled them down to what’s easiest to understand for the most people.  That’s a pretty powerful change in behavior as a result of reading this book.
• You will be able to put good marketing practices into effect for your business. By knowing exactly who you’re aiming to hit with your marketing materials and web copy, you’ll find a remarkable boost in the effectiveness of your marketing efforts.  More effective marketing = less time spent marketing.
• You will be forced to take a good look at your business and to assess what’s working and what isn’t. January is pretty much the ideal month for analysis, planning, and growth.  This book fits right in.
• It’s only $49. Which is way cheaper than that marketing workshop, DVD, or seminar you’ve had your eye on.

Go forth.

Buy Marketing School.

And tune in tomorrow for my secrets to marketing locally.

Want to read it on the blog? MARKETING SCHOOL REVIEW

After deciding to learn more about this decidedly left-brained activity, I picked up a copy of Search Engine Optimization for Dummies.  Because, well…I’m not a dummy, but it seemed like the simplest choice.  I read three whole chapters before falling asleep on the couch.  (If you’re looking for a sleep aid, I recommend it!)

I tried downloading free guides for photographers from various sources, but they taught me how to do basic things like create a Google Analytics account. And then how to access the reports.  (Click the ‘view reports’ button, in case you were wondering.)

Grumpy, frustrated, and having wasted dollars, I heard of an effective SEO workshop to attend.  Holy coconut milk, Batman!

And then I heard the pricetag.  Way, waaaaaaay less than great.

Finally…finally, finally, finally!!!  I found SEO School.  If you made me write a book about SEO, it would be like this. I would encourage you to read the book pants-less because hey, why be your own boss if you have to wear pants like a corporate cog?  I’d make time for you to grab a gin and tonic because hey, this is pretty boring stuff.  I would unleash just enough wordplay and creative cursing to trick you into reading an ENTIRE book about SEO.  Best of all, I WOULD MAKE SEO MAKE SENSE.  Naomi Dunford, master of the home business, already wrote the book I would have written if I knew anything about SEO.  Just buy hers.

Seriously.  Buy SEO School.

You will get SEO.  You will have a list of tasks to complete on the route to getting your website seen by all the right bots and trolls and Google monkeys.  You may even have dreams about search engine optimization, at which point I recommend taking a little break from all that Googling you’ve been doing. (Not that such a thing happened to me.  ::ahem::)

Want to read it on the blog? SEARCH ENGINE OPTIMIZATION FOR PEOPLE. NOT ROBOTS.