Tag Archives: ketchup

PRICING IS PART OF YOUR BRAND.

So, the winner of the Easy as Pie Pricing Guide — we’ll get to that. First, a tale of two ketchups.  (This is how the story was told to me, so ketchup it is.)  You are at the grocery store, and there are three ketchup choices that catch your eye.  One is $3, one is [...]

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