Tag Archives: pricing for photographers

ONE PRICE. HERE'S WHY.

When you go to the Gap and buy a dress, it’s the same price whether you’re a size 2 or a size 14.  That dress has been designed, manufactured, inspected, shipped, and merchandised the same way for all sizes.  The difference in amount of fabric used is an inconsequential portion of the total cost of [...]

EASY AS PIE PRICING COOKBOOK ONLY $99!

One of the most rewarding experiences of my career has been working with Alicia Caine as the grammar and pretty-fying fairy on her Easy as Pie cookbook and the followup book, Pastry School.  She’s gracious enough to call me a chef, but it’s her mastery of common sense practices that make the cookbook so utterly [...]

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