Tag Archives: pricing
SALES & PRICING REMIX LAUNCHES
While trying to find one of my articles about pricing, I realized that there’s no easy, pretty and printable way to read closely-related blog articles. This made me sad. (Not like, drink-some-Windex-my-life-is-over-sad. Just ugh-people-are-missing-out sad.) And so… The Sales and Pricing Remix contains my favorite Brand Camp blog posts about establishing pricing, tweaking pricing, gaining [...]
ONE PRICE. HERE'S WHY.
When you go to the Gap and buy a dress, it’s the same price whether you’re a size 2 or a size 14. That dress has been designed, manufactured, inspected, shipped, and merchandised the same way for all sizes. The difference in amount of fabric used is an inconsequential portion of the total cost of [...]
STOP PRICE SHEET FREAKOUT!
A reader question: I get inquiries from people I don’t know (but sometimes from people I do know). They ask for my price list. I explain my services a bit and then send my price list. Then I never hear from them again or I hear from them again but they say I’m “too expensive” (which [...]
EASY AS PIE PRICING COOKBOOK ONLY $99!
One of the most rewarding experiences of my career has been working with Alicia Caine as the grammar and pretty-fying fairy on her Easy as Pie cookbook and the followup book, Pastry School. She’s gracious enough to call me a chef, but it’s her mastery of common sense practices that make the cookbook so utterly [...]
PRICING IS PART OF YOUR BRAND.
So, the winner of the Easy as Pie Pricing Guide — we’ll get to that. First, a tale of two ketchups. (This is how the story was told to me, so ketchup it is.) You are at the grocery store, and there are three ketchup choices that catch your eye. One is $3, one is [...]
WIN EASY AS PIE PRICING GUIDE!
Pricing yourself as an artist is incredibly difficult. Like, rip off your eyelids and punch you in the gut difficult. I get that. And I thought I was A-okay in the pricing game — until Alicia Caine asked me to help her with the Easy As Pie project. While I was editing, reordering, and sprinkling [...]
