Make plans and projects.

I just finished goal setting.  But instead of goal-setting, I’m calling it project-making.  Project Visibility, Project PR, and other projects now have detailed to-do lists and timelines to go with them.  This is an old-school task and resides on a piece of paper.  Where I wrote with pen.  There was a bit of scribbling involved, but no technology required.

Ask yourself where you’d like to be in 3 months, in 6 months, in a year, and in 5 years.  Then begin working backwards, making task lists that will get you to those goals.  Personally, I get overwhelmed by different TYPES of tasks, not the tasks themselves, so breaking them down into projects was key.

Hold on there, buckaroo.  Is your plan viable?

Haunani and I were talking about a plan, and I was ready to order marketing materials and green-light the plan.  She asked if other merchants would be willing to carry out our project plans…and so we’re meeting with a few business friends for coffee.  To discuss options and possibilities.

Want to put a display up here, move coupons there, or push gift cards over there?  What if you make local businesses a part of the process?  They’re much more likely to be on board if you give them a hand in the creation of your projects.

Have fun.

Part of my project list involves reaching a new market.  This will require a new portfolio, new products, new marketing materials, etc…and I’m THRILLED to be exploring these possibilities.

Explore YOUR possibilities.  Shoot the images that set your passion on fire.

Then figure out a way to make money shooting those images.

Oh, and I’d love to hear about the ways you’re moving your business forward this year…leave a comment, won’t you?

Want to read it on the blog? MOVE YOUR BUSINESS FORWARD

You bought my e-mail address from a major photographic industry convention? Unsubscribe.

You promised there wouldn’t be followup e-mails for that free trial, but there are? Unsubscribe.

You’ve been e-mailing me for 2 years after I purchased a small item from you? Unsubscribe.

Your catalog is eyecandy, but your e-mails are lame? Unsubscribe.

Unless I know you, love you, or actually do business with you, it’s UNSUBSCRIBE for you! Likewise, if you annoy me on Twitter — UNFOLLOW! Spam me with Facebook invites? BLOCK!

Since I spend much of each day online, and I have lots to do, I simply don’t have time for these affronts to my inbox.

Won’t you join me in reclaiming your inbox as your own?  Unsubscribe, unfollow, and block with abandon!

Want to read it on the blog? RECLAIM YOUR INBOX.

I got this book in the mail yesterday, hot off the presses, and literally GASPED at the clever uses of everyday products to make fun, unique, witty, and downright fantastic things with your images.  My clients will all be getting the photo ornaments the book includes!

So go! Get inspired, make stuff with your hands, and love your camera even more!

Want to read it on the blog? PHOTOJOJO BOOK REVIEW.

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Want to read it on the blog? TECHNORATI SUBMISSION

At any rate, in the spirit of adventure, and of practicing what I was busy preaching to a lovely branding consultation client today, I’m launching a Facebook ad campaign.  Please oh please don’t search for me and then skew the results — just know that I will report whatever happens.  Even if it means I get 0 clicks per day and 0 inquiries, total.

I’ve created two VERY different ad campaigns set to run at the same time, to the same demographic, with the same budget per day, for one week.  And whatever I learn, I’ll share.  I’ve targeted the people I *THINK* will be interested in my product, and I’m anxious to see the results.

Copyright Bill Watterson

More importantly, I’m anxious for you to have an adventure of your own.  You can read all the books about best business practice in the world, or you can learn from experience.  So put yourself out there — market the everloving hell out of your artwork, your services, your experience….and see what happens.

I’d love to hear about it!  brandcamponline@gmail.com

Want to read it on the blog? ADVENTURE, TOGETHER.

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Want to read it on the blog? Another Sample Post