‘Expensive’ is a relative term.

For example.  You’re in Vegas.  You see a lovely lady.  Or man.  Or lady-man.  And you say, “Hey, how much does an hour with you cost?”  (It’s legal, there.)

Lady/man/lady-man says, “$300.”  Well, you don’t know what you’re getting, and your budget was $150, so lady-man-lady seems expensive.  You move on.

Lady-man-lady #2, whom you approach after deeming the first person too expensive, says:

“I’m going to *beep* your *beep,* then *beep* your *beep* and then roll you in *beep*sauce and *beep* you senseless.  That’ll be $300.”

Oh, lady-man-lady #2!  Budget no longer matters — you NEED your *beep* to be rolled in *beep* and then *beep*ed! You would never dream of calling lady-man-lady #2 expensive, because she-he showed you the VALUE of what you were getting.  They got you all excited for what would be happening to you, and you were beyond ready to hand over your dough.

The same thing goes for your customers!  Fill potential clients in on the glorious products you offer, the services you’re happy to give them, and the end result that will make their heart sing.

Price becomes less relevant as desire for the product increases.

Which is why you can’t afford to go back to Vegas anytime soon.

Want to read it on the blog? WHY YOU DON’T LEAD WITH PRICE.