‘Expensive’ is a relative term.

For example.  You’re in Vegas.  You see a lovely lady.  Or man.  Or lady-man.  And you say, “Hey, how much does an hour with you cost?”  (It’s legal, there.)

Lady/man/lady-man says, “$300.”  Well, you don’t know what you’re getting, and your budget was $150, so lady-man-lady seems expensive.  You move on.

Lady-man-lady #2, whom you approach after deeming the first person too expensive, says:

“I’m going to *beep* your *beep,* then *beep* your *beep* and then roll you in *beep*sauce and *beep* you senseless.  That’ll be $300.”

Oh, lady-man-lady #2!  Budget no longer matters — you NEED your *beep* to be rolled in *beep* and then *beep*ed! You would never dream of calling lady-man-lady #2 expensive, because she-he showed you the VALUE of what you were getting.  They got you all excited for what would be happening to you, and you were beyond ready to hand over your dough.

The same thing goes for your customers!  Fill potential clients in on the glorious products you offer, the services you’re happy to give them, and the end result that will make their heart sing.

Price becomes less relevant as desire for the product increases.

Which is why you can’t afford to go back to Vegas anytime soon.

Want to read it on the blog? WHY YOU DON’T LEAD WITH PRICE.

Attending the WPPI convention in Las Vegas reminded me of the importance of Kindergarten skills.  I’m an only child who was raised in the middle of nowhere, so my basic social skills have always been a weeee bit behind those of you lucky enough to have come up with siblings and cities.  It’s hard for me to make a first move and say hello, smile, and/or agree to be pals at first sight.

It got a bit easier in Vegas, possibly because I used my Kindergarten skills more than I have since…Kindergarten.  I even ended up having dinner on the final night with complete strangers.  (Yay!  A breakthrough!)

With my bold, freshly-pumped skills, I intend to schedule some more meetings with strangers this week, and I challenge you to do the same.  What if you call a photographer in your area who offers complementary services and then talk about anything BUT photography?  What if you introduce yourself to a local business owner?  (And have coffee, even?)  What if you sign up for a networking event or agree to take a class?  (I’ve been talked into Falconry, Burlesque Dancing, and Horseback Riding lately.)

Do any of these things, and you’re going to make a friend or two.  You might even enjoy yourself!  I’d love to hear about the ways you’re using your Kindergarten skills in the coming weeks and months…

Want to read it on the blog? KINDERGARTEN SKILLS FOR YOUR BUSINESS