Online ordering for photography sounds as simple as those shampoo instructions on the side of the bottle: images in, cash out. Repeat as necessary.
Unfortunately, it’s not that simple.
The help of an expert to place an order simply isn’t available in an online gallery, and the decision to put off decision-making is a common one with images posted online. When faced with too many options, clients will choose the ‘more time’ option whenever possible.
You know this to be true, but you’ve got 3,427 obligations to take care of for your business already — you can’t possibly justify the time it will take to start selling in person!
I got it. Just hang with me for a simple exercise, okay?
Let’s take a minute to figure out how much it’s costing Anna, our example photographer, to sell her portrait photography online.
First, we’ll determine her average sale. Let’s use her last three portrait sales as the basis for this math.
We dig up her last 3 sales receipts and add ‘em up to figure her average sale. They are $250, $400, and $550, for a total of $1200.
Then, we divide the total by 3. Boom! Anna has an average sale of $400. Here’s where it gets interesting.
DOUBLING your average sale is a common side effect of starting to sell your work in person, which means Anna could be averaging $800 per sale with the same photographs — without changing her pricing.
Tragically, this means Anna’s failure to sell her work in person costs her $400 per photography client.
Since she has four portrait sessions a month, NOT selling her work in person costs her $1,600 a month. That’s $19,200 this year that Anna ISN’T making because of her choice to sell images online instead of in person. With the same number of clients and a $600 average sale, she loses $28,800. An $800 average sale means losing $38,400 in the coming year. All because of her online portrait galleries. I have good news for Anna, because…
The skills Anna needs to recover those lost thousands of dollars — and start selling in person — are free.
Anna just needs the Sales Without Shame sampler, which is brand new and free right here. Get on over there to learn about my friend Nicki, who makes Anna’s sales projections (a mere doubling of income) seem ultra-conservative. I’ll meet you there with a sexy video and a virtual cocktail par-tay. Join me, baby!