Big ideas for business come to me all the time. The trick is in filtering out the good ideas from the bad ones, getting super-clear about what they’ll look like, and then making them into reality with a dose of strategy.
Yes, strategy. The “S” word.
I used to think strategy was a dirty word.
Like, shizballs! Strategy means I have to manipulate people, connections, or the universe to get what I want!
Or icksauce! Strategy means I have to sell people stuff they don’t want to buy!
The truth is, we use strategy during every single one of our days on earth.
Strategy lets you map the route from your house to Whole Foods in the car. It lets you change direction in case of construction, too!
Strategy helps you win at Angry Birds.
Strategy allows you to fit your work schedule around a Bravo TV marathon of the Real Housewives season you have yet to catch up on.
Strategy says, “How do I get from right here to where I want to go?” and then maps out a plan to get there.
I didn’t really start using strategy in my business until I took Marie Forleo’s B-School. She helped me get super-clear about where I wanted to go — AND about how I was going to get there.
As a result of working with Marie, I grew my e-mail list by thousands(!!), created a product you all had been begging for that I absolutely ADORE, and am preparing to launch said product — Sales Without Shame – on May 30th.
Oh, and Marie KILLS IT with marketing training. To quote Rachel Zoe, “I die.”
If you need more strategy and marketing in your life (and trust me, you do!) pretty please share this post on Facebook and then click here to sign up for Marie’s free videos.