You may have noticed a dramatic change in the looks of the Brand Camp Blog. You see, months and months ago, I started the blog. I really wanted to focus on that ‘camp’ feel — thus the faux bois and the woodsy doodads & thingamabobs. Then I started developing a few products. This involved creating the concepts, then the products, getting beta testers to give feedback, hiring someone to write the instruction manual, setting up the storefront/cart thingie, and then…THE LAUNCH.
Well, I launched two products and visited the shop. It hit me like a ton of bricks: I WOULDN’T BUY FROM ME. The whole dealio looked rather rinky-dink, despite the hours of customization I put in behind the scenes, and the code I learned to tweak for ultimate bad-ass-edness.
I wouldn’t buy from me.
What can you learn from this? Take an honest look at your work, your website, and your blog. Would you buy from you? If you’re looking with your most honest, most critical glasses on, what could you do better? What can be tweaked? Which galleries can be pruned, which articles shortened (or lengthened), which products photographed better? If you wouldn’t buy from you, what’s the first step in the rebranding process?
In my case, a new logo, a more magazine-y/fashion fair, color scheme tweaks, and a newly-appointed storefront customization brought everything closer to my vision for Brand Camp. It isn’t easy. It’s a time-consuming, tricky, and rough process. But it has to be asked:
Would you buy from you?