That’s all there is to it, really: your brand needs Twitter. I’m not talking about the spammer kind of tweeps that jump on to leave their latest blog post behind like yesterday’s droppings. I’m talking about the tweeps (Twitter peeps, get it?) that are willing to make connections, engage people, learn, share, and invest in this social media platform.
Speaking of invest, if you remain unconvinced about hopping on the Twitter bandwagon — watch this. Please. Just watch.
