http://www.brandcampblog.com/youre-going-to-be-judged-by-your-cover/ Create the business that lights you up. Thu, 17 May 2012 19:04:07 +0000 hourly 1 http://www.brandcampblog.com/youre-going-to-be-judged-by-your-cover/#comment-10752 Katie Crook Sat, 03 Mar 2012 12:57:37 +0000 http://brandcampblog.com/?p=109#comment-10752 I am so the same way. If the cover doesn't appeal to me, no way am I going to touch it. So it sounds like I need to send out some sort of questionnaire to friends/family/clients to rate my website and marketing materials... I am so the same way. If the cover doesn’t appeal to me, no way am I going to touch it. So it sounds like I need to send out some sort of questionnaire to friends/family/clients to rate my website and marketing materials…

]]> http://www.brandcampblog.com/youre-going-to-be-judged-by-your-cover/#comment-46 Kisha of Sahara Blue Thu, 30 Jul 2009 02:43:48 +0000 http://brandcampblog.com/?p=109#comment-46 Great post! This is so true - especially with websites & blogs which are so important to business (especially small business where someone may not have the opportunity to meet you or visit your studio/space/store directly). I'm going to enjoy going back through your older posts. Great post! This is so true – especially with websites & blogs which are so important to business (especially small business where someone may not have the opportunity to meet you or visit your studio/space/store directly). I’m going to enjoy going back through your older posts.

]]> http://www.brandcampblog.com/youre-going-to-be-judged-by-your-cover/#comment-45 Becky (rksquared) Thu, 30 Jul 2009 01:07:35 +0000 http://brandcampblog.com/?p=109#comment-45 Another great example of this is wine labels...the written description of a wine does nothing for me, once I've settled on type and price range it's all about how cool the label looks. Also, my husband is known for buying items based on the their *shiny* packaging and not paying attention to anything else (which is odd b/c he picked me, and I'm so not shiny :-P). Another great example of this is wine labels…the written description of a wine does nothing for me, once I’ve settled on type and price range it’s all about how cool the label looks. Also, my husband is known for buying items based on the their *shiny* packaging and not paying attention to anything else (which is odd b/c he picked me, and I’m so not shiny ).

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